Hotels & Ryokan
From city hotels to traditional ryokan with onsen — we book the right stay for your group, at trade rates, anywhere in our region.
Your local hands in the Setouchi region · Since 1982
Japan DMC & land operator for Hiroshima and the Seto Inland Sea
We are a licensed Japanese land operator based in Hiroshima. For overseas travel agencies and tour operators, we arrange hotels, ryokan, restaurants, charter transport and full itineraries across the Seto Inland Sea area — quoted net, with one local contact and one invoice.
Since 1982
40+ years of local arrangements
Licensed
The first travel service arrangement business registered in Hiroshima Prefecture (No. 1, 2018)
10 Prefectures
Chugoku & Shikoku + Hyogo, one window
Services
Everything on the ground,
arranged locally
Restaurants & Group Meals
Group-friendly restaurants, seafood specialties of the Seto Inland Sea, and dietary-requirement handling (vegetarian, halal-aware menus on request).
Charter Buses & Taxis
Licensed charter buses, jumbo taxis and drivers arranged across all ten prefectures — including multi-day touring itineraries.
Attractions & Experiences
Tickets and reservations for temples, gardens, museums, island art sites, cruises and hands-on cultural experiences.
Itinerary Planning
Route and model-course design by staff who actually live here — realistic timings, seasonal tips and hidden alternatives to crowded spots.
Changes & Adjustments
Group size, rooms or meals changed before the tour? One email to us updates every booking, during Japanese business hours. For same-day changes on tour, please contact each facility directly.
Coverage Area
The Seto Inland Sea,
end to end
From Himeji Castle in Hyogo to the islands of the Shimanami Kaido, from Hiroshima's Peace Memorial to the art islands of Kagawa and the open Pacific coast of Kochi — our home ground covers all ten prefectures around the Seto Inland Sea.
- ✓Chugoku — Hiroshima (Hiroshima City, Miyajima / Itsukushima, Onomichi, Tomonoura, Iwakuni), Okayama (Kurashiki, Naoshima and the art islands), Yamaguchi (Hagi, Tsunoshima, Motonosumi, Akiyoshi Cave), Tottori, Shimane (Izumo, Matsue)
- ✓Shikoku — Kagawa (Takamatsu, Kotohira), Ehime (Imabari, Matsuyama, Dogo Onsen), Tokushima (Iya Valley, Oboke Gorge), Kochi (Katsurahama)
- ✓Hyogo — Himeji Castle, Kobe
Where we operate Our base: Fukuyama, Hiroshima
Western Honshu and Shikoku — between Osaka and Fukuoka, easily reached by bullet train or regional airports.
Sample Itineraries
Sample itineraries to start from
COURSE #1 Half day
Miyajima & the A-bomb Dome
Hiroshima Airport → Hiroshima City hotel
The classic first taste of Hiroshima: the floating torii gate of Miyajima and the Peace Memorial in a single afternoon.
COURSE #4 4 days / 3 nights
Grand Setouchi Loop: Shimanami, Dogo Onsen & Kurashiki
Hiroshima Airport → Okayama Station
A round trip of the Seto Inland Sea crossing both great bridge routes — the Shimanami Kaido and the Great Seto Bridge — with nights in Imabari, the famous Dogo Onsen and Kompira Onsen, ending in the Kurashiki historical quarter.
COURSE #6 3 days / 2 nights
Shikoku Highlights
Matsuyama Airport in → Kochi Airport out
The famous sights of Shikoku in one line: Matsuyama Castle and Dogo Onsen, the vine bridges and gorge cruise of the Iya Valley, and Kochi with its seared-bonito food culture.
Every course can be customized — a custom itinerary proposal is free of charge (one proposal per project).
Why Work With Us
A partner, not a platform
1
A licensed local operator — not a reseller
Registered Travel Service Arrangement Business, Hiroshima Prefecture Registration No. 1. We negotiate directly with local suppliers we have known for decades.
2
One contact, one invoice
Book hotels, meals and transport across ten prefectures through a single window. Everything is settled with one consolidated advance payment — only variable costs such as tolls and parking are billed after the tour.
3
Net rates, white label
Every quote is net: supplier cost plus any arrangement fee, with no commission built in. You set your own selling price and keep the full margin. We work behind your brand — we do not sell to individual travellers and we do not approach your clients.
4
Partial arrangements welcome
Use us for the whole ground program or just the parts you need — accommodation only, transport only, or a single difficult booking.
5
Deep Setouchi expertise since 1982
Four decades of arranging travel in Western Japan. We know which ryokan takes groups of 40, and which island ferry actually runs on holidays.
How It Works
From first email
to final invoice
- 01
Inquiry
Email us your rough plan — dates, group size, interests. English is fine.
- 02
Proposal & Quote
We reply with a realistic plan, availability and a clear quotation.
- 03
Booking
Once you confirm, we secure hotels, meals, transport and tickets in one go.
- 04
Adjustments
Numbers or schedule changed? One email updates every booking, right up to departure.
- 05
One Invoice
One consolidated invoice, paid by bank transfer before departure. Only variable costs such as tolls and parking are reconciled after the tour.
Terms at a Glance
Clear, agent-friendly terms
Arrangement fees
| Hotels, ryokan, charter buses & taxis | Free |
|---|---|
| Restaurants & attractions | JPY 5,000 / day |
Per itinerary day, when we arrange restaurants or attractions. Quoted at net — you add your own margin.
Payment
- ✓One consolidated invoice, issued in Japanese yen (JPY)
- ✓Paid in advance by international bank transfer
- ✓Only variable costs (e.g. tolls, parking) reconciled after the tour
Full payment is due 21 days before departure. Transfer and intermediary bank fees are borne by the client.
Security note: our bank details are issued only on the invoice that follows a signed agreement. We never send account details in an unsolicited email — if you receive one, please call us before transferring.
Cancellation
| Days before departure | Fee |
|---|---|
| 21 days or more before departure | Free |
| 20–14 days before | 30% |
| 13–7 days before | 50% |
| 6 days before – day of tour | 100% |
Applies to cancellations and reductions in group size, as a share of the arranged total.
Standard terms — the full details are set out in a simple written agreement before your first booking. Individual agreements may vary.
About Us
Fukuyama Service Center Itoh
Setouchi Land Operator is the international brand of Fukuyama Service Center Itoh Co., Ltd. (FSC), a family-run travel arrangement company founded in 1982 in Fukuyama, Hiroshima. In 2018 we became the first company registered under Hiroshima Prefecture's Travel Service Arrangement Business system, and we are a founding member of Team.Land Alliance, a nationwide network of five regional land operators.
Domestic travel agencies across Japan have trusted us with their groups for four decades. We now offer the same local handwork to partners overseas.
- Company
- Fukuyama Service Center Itoh Co., Ltd. (FSC)
有限会社福山サービスセンターイトウ - Representative
- Tadashi Ito, President
- Founded
- 1982 (incorporated 1989)
- Capital
- ¥17,000,000
- License
- Travel Service Arrangement Business — Hiroshima Prefectural Governor Registration No. 1 (2018)
広島県知事登録 旅行サービス手配業 第1号 - Address
- 1-11-30 Miyoshicho-Minami, Fukuyama, Hiroshima 720-0032, Japan
- Contact
- Tel +81-84-923-2022 / Fax +81-84-924-5755
- Office hours
- Mon–Fri 9:30–12:00, 13:00–17:30 (JST)
Closed Saturdays, Sundays and Japanese public holidays - Network
- Team.Land Alliance (founding member)
- Japanese site
- 100ryokan.com
FAQ
Questions from travel agencies
What is a land operator, and what does Setouchi Land Operator do?
A land operator (also called a DMC or ground handler) is a local company that arranges the on-the-ground portion of a trip on behalf of a travel agency abroad. Setouchi Land Operator books hotels and ryokan, restaurants, charter buses and taxis, attraction tickets and experiences across the Setouchi region of Western Japan, and plans the itineraries that connect them. We are the international brand of Fukuyama Service Center Itoh Co., Ltd., a licensed Japanese travel service arrangement business founded in 1982.
Which areas of Japan do you cover?
We cover ten prefectures around the Seto Inland Sea: Hiroshima, Okayama, Yamaguchi, Tottori and Shimane in the Chugoku region; Kagawa, Tokushima, Ehime and Kochi in Shikoku; and Hyogo, including Himeji and Kobe. Our office is in Fukuyama, Hiroshima, between Osaka and Fukuoka on the Sanyo Shinkansen line.
Do you work with overseas travel agencies, or with individual travellers?
We work with the travel trade — overseas travel agencies and tour operators who need a local partner in Japan. Enquiries in English are welcome, and we reply during Japanese business hours (Monday to Friday, 9:30–12:00 and 13:00–17:30 JST).
What are your arrangement fees?
Arranging hotels, ryokan, charter buses and taxis is free of charge. When we arrange restaurants or attractions, an arrangement fee of 5,000 yen per itinerary day applies. Supplier costs are quoted separately in each proposal.
Do you quote net rates?
Yes. Every quote is net — the supplier cost plus any arrangement fee, with no commission built in. You set your own selling price and keep the full margin. All quotes and invoices are issued in Japanese yen (JPY).
Will you contact our clients directly?
No. We work strictly behind your brand as a white-label partner. We do not sell to individual travellers, and we do not contact your clients unless you ask us to.
When and how do we pay?
You receive one consolidated invoice, issued in Japanese yen, and pay it in full by international bank transfer 21 days before departure. Transfer and intermediary bank fees are borne by the client. Only variable costs that cannot be known in advance, such as road tolls and parking, are reconciled after the tour. Our bank details are issued only on the invoice that follows a signed agreement — we never send account details in an unsolicited email.
What is your cancellation policy?
Cancellations and reductions in group size are free of charge up to 21 days before departure. From 20 to 14 days before departure the fee is 30 percent of the arranged total, from 13 to 7 days it is 50 percent, and from 6 days before departure until the day of the tour it is 100 percent.
Can you arrange only part of a trip?
Yes. You can hand us the whole ground programme, or ask us for one part only — accommodation only, transport only, or a single booking that is difficult to secure from overseas.
Do you create custom itineraries, and is there a charge?
Yes. Tell us your group size, travel dates and interests and we will design an original itinerary for your group. The first proposal for each project is free of charge; additional proposals for the same project are quoted separately.
Can you handle dietary requirements such as vegetarian or halal-aware meals?
Yes. Please tell us the requirements when you enquire, and we will select restaurants and arrange menus that can accommodate them.
Contact
Tell us about your next group
Send us your dates, group size and interests — we will come back with a realistic local plan and a clear quote. Inquiries in English are welcome.
The button opens a pre-filled email template in your mail app.
Office hours: Mon–Fri 9:30–12:00 and 13:00–17:30 Japan time (JST, UTC+9). Closed Saturdays, Sundays and Japanese public holidays.